Silvia Cavalcanti

While much of my work comes in the form of storytelling decks, design thinking, and strategy workshops — to guide executive decision-making and the craft of new experiences — below is some creative-strategy teamwork turned into case studies.

Sample Case Studies

App Save The Food Guestimator (Publicis Sapient)

App

Save The Food Guestimator (Publicis Sapient)

Alexa Skill and WebsiteSave The Food (Publicis Sapient)

Alexa Skill and Website

Save The Food (Publicis Sapient)

 
New Product LaunchPlayMGM (Publicis Sapient)

New Product Launch

PlayMGM (Publicis Sapient)

Website and App Patron Cocktail Lab (Publicis Sapient)

Website and App

Patron Cocktail Lab (Publicis Sapient)

 
Launch CampaignSamsung A-Series (Publicis Sapient)

Launch Campaign

Samsung A-Series (Publicis Sapient)

Cultural Movement Dove Project ShowUs (Publicis Sapient)

Cultural Movement

Dove Project ShowUs (Publicis Sapient)

New Brand LaunchPrevail (Publicis Sapient)

New Brand Launch

Prevail (Publicis Sapient)

Marketing PlatformMasterCard (McCann NY)

Marketing Platform

MasterCard (McCann NY)

Event Experience MasterCard Elevator Pitch (McCann NY)

Event Experience

MasterCard Elevator Pitch (McCann NY)

Loyalty Program MasterCard Priceless Surprises (McCann NY)

Loyalty Program

MasterCard Priceless Surprises (McCann NY)

 
Integrated Campaign MasterCard One More Day (McCann NY)

Integrated Campaign

MasterCard One More Day (McCann NY)

Cross Partnership Campaign Android & MasterCard (McCann NY)

Cross Partnership Campaign

Android & MasterCard (McCann NY)