AndroidPay and MasterCard

ASK: Help MasterCard become the default credit card for AndroidPay users 

INSIGHT: Digital payment makes cashiers redundant

SO WHAT: Let’s show off the benefit of speed through the lens of cashiers 

SOLUTION: Funny content on how MasterCard and AndroidPay give cashiers more time to do what’s Priceless to them

RESULTS: 40 million views; increase brand favorability by +19%

ON STRATEGY TEAM: Allison Wehrley, Lauren Campbell