Mastercard - Travel

ASK: Grow perception of MasterCard as a good card for travel 

FINDING: 400 million paid vacation days go unused every year in the US 

INSIGHT: Work is important, but family vacation should be made a priority

SO WHAT: Let's be the brand that encourages employees to use their vacation days

SOLUTION: One-More-Day: A ‘movement’ urging travelers to take 1 more day of vacation, while positioning MasterCard’s concierge as "The best way to make your 1-more-day Priceless.

RESULTS: Stronger brand perception than Visa and Amex; travel-related spend exceeding category growth by 5%

ON STRATEGY TEAM: Maria Parodi, Lauren Campbell