Wired to imagine. Ready to build.

I’m a business and brand strategist with entrepreneurial wirings

I’m equal parts problem solver, storyteller, and builder

I thrive in partnering withy clients to accelerate their transformation readiness

I love birthing experiences that move people and drive business

I'm known for nurturing high performing teams and a sharp+kind culture

I believe when we feel passionate about what we do, amazing things happen

I am good at getting people excited and channeling their energy into creative problem-solving action

I do it by empowering myself and my team to adopt a more reflective, optimistic and resilient approach to problem solving

I push my team to source inspiration from far-flung industries; identify conventional wisdom ripe for contradiction; unearth constraints that can be turned into opportunities; understand what edges of today can become the mainstream of tomorrow; pursue radical what-if and why-nots

I feel particularly energized about solving problems that make people’s lives better

I aim at fostering a culture of creative thinking and bold doing

I am at my best when I am inspiring others to become their best

I've been called "a positive instigator", "a provoca-doer" and "a stubborn optimist"

Most recently I served as Head of Brand Experience Strategy for PublicisSapient North America, leading a team of creative problem solvers architecting experiences in the intersection of culture, people and technology (be it an ad, app, product, service, or new business model)

I am now focused on applying my skills to sell high impact ideas and grow businesses that give back and pay it forward

A petit story

I started off my career in business consulting – solving big problems for big biz. In the quest for a greater creative outlet, I left Deloitte for a more creative shiny object: innovation consulting, where Business Land met Madison Ave.

Since then, I have been playing a series of quite fascinating right+left brained roles, be it in innovation, account planning, digital strategy, experience or creative strategy – which frankly, are no more than different fingers pointing to the same moon; a moon called 'creative problem solving'.

Despite getting a kick out of strategizing creativity, I eventually felt the need to actually make things (other than keynote presentations). And that's when I got into entrepreneuring.

Two failed start ups and a successful one later, I realized that my natural next step was to play intra-preneur – bridging the gap between now and next – through radical dot-connecting, servant leadership, and passion-ing. During this process, I discovered that what makes my eyes grow and my wings unclip is getting people excited and channeling their energy into action. And yes, I’ve come to realize that passion and well-channeled energy are the best fuel to drive business results.
If I were to give myself a fancy acronymous title, it would be Chief Provoca-Doer

Through the lens of others

LENS OF OTHERS 2

SUZANA APELBAUM

Head of Creative, Google

Silvia is a brilliant thinker and doer. In the countless exchanges we've had on different projects, I was always impressed with the depth of her thinking and her always fresh and unique creative approach to everything.

She has a true entrepreneurial spirit, and is able to navigate from having big business visions to landing and executing them in highly strategic and impactful ways. Her input in general is always so enlightening that I got addicted to asking her for feedback on a number of things I’m involved with, both intellectually and emotionally. Yes, she has this rare mix of very high IQ and EQ.

She’s also the most creative professional of strategy and problem solver I’ve met in my 20+ years of career. All of that while having an amazing smile and positive energy that infects and elevates the spirits of everyone around her.

KATHERINE PARSONS

Experience Strategy, Razorfish

Silvia's skills and personality put her in the coveted leadership sweet spot of warmth and competence. While exceedingly smart, strategic and creative, she also is sincere, empathetic and passionate about all that she does--her enthusiasm and passion bubbles into everything.

You can count on Silvia to always be up for one more brainstorm or heart to heart talk. You can also count on Silvia to constantly push the bar for the highest standard work and to stand up for what she believes in, regardless of the disruption. Clients can count on her to get the best results for them. Silvia's charisma and charm is infectious and positively spreads to all who work with her.

AVIN NARASIMHAN

Head Communications Planning, PHD

Silvia is a fantastic planner, and makes a great addition to any agency that is lucky enough to have her. I've had the good fortune to work with her on some particularly challenging projects, while at different agencies, but on the same account, and it's always been a pleasure. Incredibly smart, and supremely talented in her strategic and creative thinking, I am always happy to have her as a planning partner. Beyond her talents on the job, she is also a great person to have around. I can't recommend her highly enough

LAUREN CAMPBELL

Strategy Director, McCann NY

Silvia is, quite simply, the best. She's been a fantastic mentor to me at McCann, and she goes out of her way to help and nurture those around her. We've worked on diverse and difficult global projects together, and Silvia is always up for a good challenge. With her strategic mind, creative spirit, and positive attitude, there really isn't anything she can't do!

ALLISON WEHRLEY

User Experience, AMEX

Silvia is a brilliant thinker, an astute businesswomen and a truly magical energy in the office and with clients. She is a mentor and a leader and anything can trigger a new idea or a unique brand, cultural or human insight/framework. I feel incredibly lucky to work with Silvia. She's both a breath of fresh air and an unforgettable colleague and personality. Silvia is an irreplaceable asset

TOD RATHBONE

Managing Director - WONGDOODY

Silvia is an amazing force for GOOD! Good work. Good ideas. Good people. And her energy is GREAT. In the world of strategy these days, it takes a lot of effort, energy and passion to keep digging, finding and framing ideas that inspire clients and creatives. Silvia is one of the best at it

JORY EDMUNDS

Chief Strategy Officer, Isobar

Silvia is one of the brightest, most passionate minds I’ve encountered in my career. With a brilliantly balanced perspective on how brands and businesses can thrive in the modern world, Silvia is a well-rounded strategist Swiss Army knife who can tackle a wide range of projects. On top of it, she’s one of the kindest, most thoughtful people I’ve encountered; the energy she brings to the table is infectious. I can’t recommend her enough.

RODRIGO MARONI

Global Group Strategy, W+K

Silvia is a hyphenated rockstar: a creative-strategist who doesn't settle for less than awesome - be it a campaign or setting up a business plan for a start-up. When people say they are 'passionate' about something, I can't help but measure them against Silvia. Her level of energy is really impressive - never found anyone else that comes even close. And all that energy has a point: she delivers.

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LEO MACIAS

Head Global Creative, Snap

Silvinha is the kind of strategic partner every Creative dreams of having. Her ideas are insightful and her business instincts are pretty impressive. Silvinha is also very passionate and just a hell of a partner to brainstorm and build with. She is fearless, bold and restless, always pushing to make the work better and better. At the same time she’s quite a good laugh, a real trip to work with. I had the great fortune to work with her on a couple freelance projects and can't really wait to partner with her again

RODRIGO MARONI

Global Group Director, W+K

Silvia is a hyphenated Rockstar: a creative-strategist who doesn't settle for less than awesome - be it a campaign or setting up a business plan for a start-up. When people say they are 'passionate' about something, I can't help but measure them against Silvia. Her level of energy is really impressive - never found anyone else that comes even close. And all that energy has a point: she delivers.

TOD RATHBONE

Managing Director, WONGDOODY

JAMIE PERRUQUET

Group Creative Director, Razorfish

Silvia is an inspiring force to be reckoned with—smart, charismatic, and creative. Not only is she more-than-expert at her strategic craft but she has a huge heart and invests time and energy in her team. She supports and mentors her people day in and day out. She is also a huge advocate of creative and goes to bat for big ideas. Silvia truly leads by example.