Mastercard - Loyalty

ASK: Revamp MasterCard’s loyalty program  

FINDING: MRI studies show that our brain’s pleasure center is most strongly activated in the face of unanticipated events

INSIGHT: The best rewards are unexpected 

SO WHAT: Let’s serve unexpected rewards at unexpected times

SOLUTION: Priceless Surprises – not only a loyalty platform, a marketing platform

RESULTS: 260 campaigns launched across 34 countries; over 300,000 cardholders surprised

AWARDS: Midas Awards for World's Best Financial Advertising Team

ON STRATEGY TEAM: Maria Parodi, Lauren Campbell