Mastercard - Small Business

ASK: Increase MasterCard’s brand affinity vis-à-vis small business owners

INSIGHT: There is an entrepreneur inside each and every small business owner 

SO WHAT: Let's be the brand that fuels their entrepreneurial spirit 

SOLUTION: The Priceless Elevator Pitch – an actual elevator featured in small biz events challenging small business owners to pitch their entrepreneurial ideas to win exposure and funding

RESULTS: After 2 installations, over 330 entrepreneurs stepped in and pitched their businesses; 4,000,000 earned impressions; and 17% increased rating as a brand that’s relevant for small businesses

ON STRATEGY TEAM: Lauren Campbell, Allison Wehrley