Prevail

ASK: Launch Prevail’s incontinence underwear

INSIGHT: Incontinence is a big deal. Wearing protective underwear shouldn’t

SO WHAT: Let’s treat protective underwear as a daily hygiene staple — just as deodorant, toothpaste and menstrual pads

SOLUTION: Reframing the category as ‘protective hygiene’, normalizing the talk and use of incontinence pads

ON STRATEGY TEAM: Jordana Schelberg