PlayMGM

ASK: Launch the PlayMGM app in New Jersey

FIRST THINGS FIRST: Identify key segments overlooked by our category

HOW: Breaking down the trades of online gamblers and cross referencing them with predictive attributes of gambling affinity

INSIGHT: You don’t need to be in Vegas to feel in Vegas

SO WHAT: Let’s inject the thrill of Vegas in the everyday of New Jerseyans

SOLUTION: Featuring Vegas live dealers to play with you on our Casino App

RESULTS: From unknown in the category to #2 in the market

AWARDS: EMMA (Effective Media Marketing Award)  - GOLD WINNER, OMMA (Online Advertising Creative), STEVIE (Marketing Effectiveness Award) – GOLD WINNER

ON STRATEGY TEAM: Katie Hotka, Angela Rosales