Save The Food - From awareness to action  

ASK:  Help fight food waste

ZOOMING IN: Let’s fight food waste where it actually starts — when we shop

INSIGHT: Thanksgiving is a time to be grateful, yet it is often unintentionally wasteful

SO WHAT: Let’s help people plan the right amount of food to serve, in a fun, smart way

SOLUTION: Guestimator — a party-planning calculator that tells you exactly how much to buy based on how many people you're serving

RESULTS: High engagement with over 1.8 million site visits. Issue awareness has increased from 31% when the campaign first launched to 48% in March 2018. Even Congress has taken notice, introducing "The Food Recovery Act" — a bill with over 12 measures aimed at reducing our food waste problem

ON STRATEGY TEAM: Jordana Schelberg