Save The Food - From awareness to action

ASK:  Help fight food waste

ZOOMING IN: Let’s fight food waste where it actually happens — in the kitchen

INSIGHT: While not all cooks are chefs… Every cook can become a food saving pro

SO WHAT: Let’s teach the everyday cook how to make the most of the food they already buy

SOLUTION: A Save The Food Alexa skill teaching people how to store food so it lasts longer, tell if it's still good, and even revive it once it's past prime

RESULTS: The campaign has received over 2.1 billion media impressions and 86 million in donated media - the most ever for an Ad Council campaign. It's been featured in the New York Times, TIME Magazine, Mashable, USA Today, NPR, Huffington Post, National Geographic and The Guardian. And now, 54% of Americans list food waste as one of the country's top three biggest problems.

ON STRATEGY TEAM: Jordana Schelberg