Samsung A-Series Launch

 ASK: Launch the new A-series into the mid-tier category (targeting budget maximizers seeking ‘the basics’)

INSIGHT: Jargon and tech talk is tone-deafness in disguise of superiority

SO WHAT:  Let's take the side of straight talk, while unpacking the obnoxious complexity of our category 

SOLUTION: A destination to translate specs into what actually matters to people